{"id":4685,"date":"2019-05-22T12:03:12","date_gmt":"2019-05-22T10:03:12","guid":{"rendered":"https:\/\/gremicafe.cat\/?p=4685"},"modified":"2019-05-28T12:03:26","modified_gmt":"2019-05-28T10:03:26","slug":"xavier-tomas-parla-de-publicitat-a-les-xxss-i-missatges-microsegmentats-al-gremi-del-cafe","status":"publish","type":"post","link":"https:\/\/gremicafe.cat\/es\/2019\/05\/22\/xavier-tomas-parla-de-publicitat-a-les-xxss-i-missatges-microsegmentats-al-gremi-del-cafe\/","title":{"rendered":"Xavier Tom\u00e0s habla de publicidad en las XXSS y mensajes microsegmentados en el Gremi del Caf\u00e9"},"content":{"rendered":"<div id=\"ut-row-69f5b5a463ddf\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-69f5b5a463dee\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\" ><div id=\"ut_inner_column_69f5b5a464392\" class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\" scoped>#ut_am_69f5b5a46497f { opacity: 1; }#ut_am_wrap_69f5b5a464980 .ut-gallery-slider-caption { font-weight: normal; }<\/style><div id=\"ut_am_wrap_69f5b5a464980\" class=\"ut-image-gallery-image\" style=\"text-align:center;\"><div class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done\"><a class=\"ut-deactivated-link\" href=\"#\"><img loading=\"lazy\" decoding=\"async\" title=\"IMG_8560_1400\" id=\"ut_am_69f5b5a46497f\" style=\"\" src=\"https:\/\/gremicafe.cat\/wp-content\/uploads\/2019\/05\/IMG_8560_1400.jpg\" width=\"1400\" height=\"1050\" alt=\"Xavier Tom\u00e0s a l&#039;Assamblea del Gremi del Caf\u00e8, Torradors de Catalunya 2019\"\/><\/a><div class=\"ut-gallery-slider-caption\">Xavier Tom\u00e0s en la Asamblea del Gremio del Caf\u00e9, Tostadores de Catalu\u00f1a 2019<\/div><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>El experto en redes sociales y asesor de empresas e instituciones Xavier Tom\u00e0s, dio una conferencia en el Gremio del Caf\u00e9 bajo el nombre \u201cLa publicidad en las redes sociales como herramienta para valorar el producto\u201d.<\/p>\n<p>Tom\u00e1s hizo en realidad una demostraci\u00f3n pr\u00e1ctica en directo, orientada al mundo de la comercializaci\u00f3n del caf\u00e9, utilizando herramientas profesionales de gesti\u00f3n de redes sociales, de c\u00f3mo se puede llegar a segmentar al p\u00fablico objetivo para enviar mensajes publicitarios tanto para incentivar el comercio donde -line, por ejemplo, para publicitar los establecimientos tostadores de los miembros del Gremio, como para orientar a los clientes donde pueden comprar caf\u00e9 tostado en grano en cualquier ciudad de Catalu\u00f1a, naturalmente a un tostador asociado al Gremio del Caf\u00e9.<\/p>\n<p>Xavier Tom\u00e0s i Blanquet es un profesional de la comunicaci\u00f3n y las redes sociales. Profesionalmente ha sido director de comunicaci\u00f3n del alcalde de Barcelona, Xavier Trias, asesor de comunicaci\u00f3n del Departamento de Interior de la Generalidad de Catalu\u00f1a, entre otros. Desde hace un a\u00f1o asesora a empresas e instituciones en comunicaci\u00f3n, redes sociales y publicidad. Es colaborador tambi\u00e9n de Catalunya R\u00e0dio.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"wpb_content_element ut-gallery-5  clearfix\">            \n            <script type=\"text\/javascript\">\n                \n                (function($){\n                    \n                    $(document).ready(function(){\n                        \n                                                                        \n                        function get_animated_objects( $all_appeared_elements, effect ) {\n                            \n                            var counter = 0;\n                            \n                            $all_appeared_elements.each(function(){\n                                        \n                                if( $(this).hasClass(effect) ) {\n\n                                    counter++;\n\n                                }\n\n                            });\n                            \n                            return counter;\n                            \n                        }\n                        \n                          \n                    });\n                        \n                })(jQuery);\n            \n            <\/script>\n            \n            <style type=\"text\/css\" scoped>#ut_ig_69f5b5a464bc1 .ut-lazy:not(.ut-image-loaded) + .ut-video-module-loading { display:block; }#ut_ig_69f5b5a464bc1 .ut-lazy.ut-image-loaded + .ut-video-module-loading { display:none; }<\/style><div id=\"ut_ig_69f5b5a464bc1\" class=\"ut-image-gallery  ut-image-gallery-5 clearfix\"><div  data-count=\"2\" class=\"ut-image-gallery-item ut-animation-done grid-50 tablet-grid-50 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox\"  data-exthumbimage=\"https:\/\/gremicafe.cat\/wp-content\/uploads\/2019\/05\/IMG_8545_1400-150x150.jpg\" href=\"https:\/\/gremicafe.cat\/wp-content\/uploads\/2019\/05\/IMG_8545_1400-960x720.jpg\"><div class=\"ut-image-gallery-image\"><img loading=\"lazy\" decoding=\"async\"  class=\"\" src=\"https:\/\/gremicafe.cat\/wp-content\/uploads\/2019\/05\/IMG_8545_1400-1160x1050-1160x1160.jpg\" width=\"1160\" height=\"1160\"><\/div><\/a><\/div><div  data-count=\"2\" class=\"ut-image-gallery-item ut-animation-done ut-animation-done grid-50 tablet-grid-50 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox\"  data-exthumbimage=\"https:\/\/gremicafe.cat\/wp-content\/uploads\/2019\/05\/IMG_8548_1400-150x150.jpg\" href=\"https:\/\/gremicafe.cat\/wp-content\/uploads\/2019\/05\/IMG_8548_1400-960x720.jpg\"><div class=\"ut-image-gallery-image\"><img loading=\"lazy\" decoding=\"async\"  class=\"\" src=\"https:\/\/gremicafe.cat\/wp-content\/uploads\/2019\/05\/IMG_8548_1400-1160x1050-1160x1160.jpg\" width=\"1160\" height=\"1160\"><\/div><\/a><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"#ut_am_69f5b5a469156 { opacity: 1; }#ut_am_wrap_69f5b5a469157 .ut-gallery-slider-caption { font-weight: normal; }Xavier Tom\u00e0s a l'Assamblea del Gremi del Caf\u00e8, Torradors de Catalunya 2019 L'expert en xarxes socials i assessor d'empreses i institucions Xavier Tom\u00e0s, va fer una confer\u00e8ncia al Gremi del Caf\u00e8 sota el nom \"La publicitat a les xarxes socials com a eina per valorar el [...]","protected":false},"author":1,"featured_media":4686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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